What good shall I do this day? — Benjamin Franklin

  • Principles

  • Be Good. Do Good.
  • Humans, by their very nautre, want to be good.
  • Every life is valuable.
  • Building is better than destroying.
  • Everything designed can be improved.

Everyone should have a mantra, and mine is simple. Good. Doing good is more than a quality, it's a philosophy. It implies that everything you do should impact the world in a positive way. As a designer, it was easy for me to be inspired by Deiter Rams’ principles of Good Design, but it goes further than just product design. Being good is a practice. Each day is tasked with improvements.